Building and selling SaaS products: Learnings from PNCamp

For those who aren’t aware, PNCamp is a bootcamp event for early stage SaaS startups. We were lucky enough to get invited to the event in Pune on Oct 8. The event, like earlier SaaSx event in Chennai, is a no-nonsense event for founders and product folks. The day-long event had two tracks: one for B2B startups and one for B2C startups. We, at Fyle, were part of the B2B track.

The B2B track consisted of a mix of talks by accomplished folks — Suresh of Kissflow, Krish of ChargeBee and Ankit of AdPushup covering fun anecdotes, practical suggestions and cautionary tales. Here are a couple of interesting ones (more on my twitter).

Apart from these talks, there were “Product Teardown” sessions where a startup gets 10 mins to demo and talk about their product and the next 15 mins is spent in critical evaluation. The framework for the session is aptly summarized by this diagram:

Fyle got to participate in the Product Teardown session and the most important learnings for us were:

  • Pricing page and testimonials are really important to increase confidence in your product
  • Remove unnecessary friction during sign up flow. E.g. we had an email verification step which, in hindsight, is an overkill
  • Pick your audience and get them to a wow really quickly. E.g. you may restrict your app to G-Suite customers and optimize their experience by deep integrations
  • Put some effort into content marketing, it will pay in the long run
  • Saying NO — the lack of focus for a company reflects in its website and affects the product, team and business

Overall, the event was refreshing in the level of candor — founders were openly discussing problems with focus, hiring and customer acquisition and tips and suggestions were extremely practical in nature. It was part-educational and part-therapeutic for me and I highly recommend it for early stage startups.

Special thanks to all the volunteers and facilitators for organizing a fantastic event! One parting thought from Ankit on how to get fresh insights into your product which we’re going to institutionalize :)

Siva Narayanan

I am known to be "the CTO of one, the father of two, and the roasting baba of many."

More of our stories from

Engineering
How Fyle changed my life from a naive intern to a confident Engineering Lead

A blogpost that documents Shwetabh's journey at Fyle.

Read more...
Vikas Prasad @ Fyle

This document is a user guide to Vikas at work.

Read more...
Gokul K's README

This document is a user guide to Gokul at work.

Read more...
How we used AMP Emails to get feedback on AMP Emails!

This blog discusses the how's & why's behind us building a feedback & monitoring system for AMP Emails using AMP Emails

Read more...
Pattern Intoduction to Rxjs

Make yourself familiar with two design patterns which will help you understand what is going on when you start working with rxjs.

Read more...
How we created a Medium-like blurry background effect

Here's how we improved user experience, decreased load time and made Fyle accessible for users without a fast internet.

Read more...
Bye bye WordPress, welcome Webflow.

This blogpost documents our journey as we bid goodbye to WordPress and migrated to Webflow.

Read more...
How we reduced our website build time by 59%

I came up with five 3 second changes to reduce the build time by over 59%. Here's more about my experience.

Read more...
Hello, Web Technologies!

I’m a first-time entrepreneur and I’ll be recording my learnings and experiments over time. I am always eager to interac

Read more...

All Topics